Using AI to Create and Match Colors
Color is the language of light. What we perceive as color happens when light hits an object, certain wavelengths are absorbed, and others are reflected or transmitted to our eyes. The retina’s cone cells respond to these wavelengths, and our brains translate that signal into the experience of “red,” “blue,” “green,” and everything in between. This interplay of physics and perception explains why lighting, materials, and context can dramatically change how a color looks—even when its underlying digital value is the same. Colors are omnipresent in our lives and shape our emotions, choices, and memories. Brands anchor identities to precise hues, filmmakers guide mood with color palettes, and user interfaces rely on contrast and harmony for readability and delight. Whether you’re selecting paint for a room, developing a product, or designing a website, thoughtfully choosing and matching colors is both a creative and technical craft. Because color is both measurable and perceptual...